Boost Conversions and Customer Satisfaction: The Role of User Testing in E-Commerce CRO

June 30, 2023

Here I'll explore the benefits of in-depth, moderated user testing in e-commerce conversion rate optimisation and the potential risks of neglecting this highly-insightful approach.

Introducing SaaSperience: A Focused Approach to Optimising User Experience in the SaaS World

April 18, 2023

2 Minutes Read

SaaSperience is a comprehensive, in-depth process to gather high-value insights from your users during their critical first 28 days.

Unmoderated User Testing: A Strong Choice for Fast, Iterative Rounds of Testing

March 23, 2023

3 Minutes Read

Quick, iterative rounds of testing enable product teams to make rapid improvements to either bring better products to market sooner or swiftly improve existing experiences.

How Can User Research Help Me Achieve Product-Market Fit?

March 17, 2023

3 Minutes Read

In the article, I look at how you can make more informed decisions about product development by conducting user research to increase the likelihood and speed of achieving product-market fit.

Why user-test your landing pages?

February 23, 2023

3 Minutes Read

In this article, I will explain that user testing your landing pages will help you refine a clear and concise message that your target visitors will understand and relate to; it will ensure that your calls to action are understandable and relevant and check that your page design is attractive and engaging.

I User Tested My Own SaaS Product With Only One Participant

December 8, 2022

7 Minutes Read

In this article, I'll explain how I recently user-tested my own pre-launch SaaS product – Useroo, with just one 1 participant. I'll talk about what I learned and why I trusted the findings enough to act upon them.

How to avoid the "curse of knowledge"

November 9, 2022

4 Minutes Read

If you are involved in selling a product or service online, watch out for the curse of knowledge. The curse of knowledge impacts the effectiveness of the messaging, web content and copy developed to inform and influence users.

A remote, moderated user testing session

How user testing your SaaS website will increase sales

October 5, 2022

3 Minutes Read

In this article, we discuss how, as a SaaS business, you can optimise your website's performance and increase your conversion rates by testing your website with real potential users.

Moderated versus unmoderated user testing

September 27, 2022

3 Minutes Read

At Userfy, we specialise in remote, moderated user testing. In other words, a researcher runs our user testing in person. We choose moderated user testing because it generates a better and deeper understanding of what users do and why they do it.

Should you user test with current or new users?

September 6, 2022

3 Minutes Read

You could recruit existing or new users for your user testing study. This choice can profoundly affect the insights you obtain, so making the right decision is essential.

3 ways to more impactful user testing

August 8, 2022

2 Minutes Read

Discovering UX problems and finding out how to fix them is a great thing, no matter when or how it happens… Many organisations are blissfully unaware that they are losing business because their users are getting confused or frustrated and so user testing at any time puts you ahead of the game.

Commissioning user testing for the first time? Be bold!

August 3, 2022

2 Minutes Read

If you are considering user testing, you won’t regret it. It could be one of the best things in which you have invested.

Are You Optimising Trust? Insights from Six Years of User Testing

Boost Conversions and Customer Satisfaction: The Role of User Testing in E-Commerce CRO

Introducing SaaSperience: A Focused Approach to Optimising User Experience in the SaaS World

Unmoderated User Testing: A Strong Choice for Fast, Iterative Rounds of Testing

How Can User Research Help Me Achieve Product-Market Fit?

Why user-test your landing pages?

I User Tested My Own SaaS Product With Only One Participant

How to avoid the "curse of knowledge"

How user testing your SaaS website will increase sales

Moderated versus unmoderated user testing

Should you user test with current or new users?

3 ways to more impactful user testing

Commissioning user testing for the first time? Be bold!