Welcome! I help digital teams like yours...

Build Products Your Users Love.

I'm a widely experienced product strategy consultant and qualitative user researcher.

  • Four years in qualitative & quantitative marketing research.
  • Six years in corporate brand management & strategic roles.
  • Eleven years building & selling a digital and software business.
  • Six years designing and delivering user research and testing.
Userfy user testing dashboard

Working with start-ups, SMEs and FTSE 100s to deliver high-performing, user-centred digital products

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User Research and Testing

Are you looking for an experienced user researcher and tester? With over six years of experience designing, moderating, and analysing qualitative user research and testing, I can provide valuable insights into user needs and how users interact with your design, prototype or product. I can help you identify pain points and problems to solve, optimise conversion rates, and increase customer satisfaction. It'll help ensure your product meets users' needs and exceeds their expectations.

User Research and User Testing

Product Consultancy

Looking for expert support to build a user-centred product that drives growth and customer satisfaction? My product consultancy services can help you achieve just that. With my extensive experience in product strategy and achieving problem-solution fit, I can work with you to create a product or new feature that your users will love. Let's work together to exceed your users' expectations and deliver business results.

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Learning Platform

A user-centred approach to delivering winning products

Evidence-based design

The improvements we made as a result of working with Userfy undoubtedly contributed to the new website's success.

Head of Digital

YHA Logo

Optimised user journeys

Not only did Userfy inform the redesign of core customer journeys, they were a catalyst for us to re-evaluate our customer experience design principles.

Chief Customer Officer

Oakbrook finance

Invaluable insights

It is very easy not to find time or budget to do such an exercise, but they are always hugely insightful. The work we did with Userfy was no exception, it was invaluable.

Improvements Manager


I'd be delighted to chat

Feel free to get in touch for a completely no-obligation discussion about how I might be able to help.

Userfy (verb)

/ˈuserfʌɪ /

To design an optimised digital experience using user insights and behavioural science.

To discuss how our in-depth user testing could help you

Contact Phil Randall (Founder)

Contact Us

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