Hi, I’m Phil, welcome to my consultancy – Userfy.

I’ve been working on the internet since the start of the internet.

My Experience and Journey

  • Four years in the Marketing Research team at Boots, working on qualitative and quantitative projects.
  • Six years in brand management and corporate strategic marketing roles.
  • Co-founded (2004), built and sold (2015) North 51, a multi-million-pound digital and software business.
  • Co-founded (2013) and sold (2015) The Insight Lab, a specialist User Research consultancy.
  • Founded (2017) Userfy as a small specialist consultancy to help digital teams design better products.
  • Certified in Digital Psychology and Persuasion, Baymard Certified SaaS & eCommerce UX Pro, trained in Design Thinking by Ideo.
  • I have recently worked with start-ups, SMEs and FTSE 100s to deliver outstanding products and experiences.

Having worked in marketing research and strategic marketing, then built and sold a digital business and a user research agency, I was looking for a next venture that, first and foremost, I enjoyed. Userfy is a specialist consultancy focused on user-centred product consultancy and highly insightful user testing. I can help you better understand your users, diagnose and remove UX issues and deliver an engaging, high-performing experience.

Phil doing a cross arm pose
CXL Institute Certification in Digital Psychology and Persuasion

Certified in Digital Psychology and Persuasion

IDEO Trained in Design Thinking by IDEO Certification

Trained in Design Thinking by IDEO

Baymard Certification

Baymard Certified SaaS & eCommerce UX Pro

I'd be delighted to chat

Please get in touch for a completely no-obligation discussion. Even if we don't work together, I'd be delighted to help where I can.

Userfy (verb)

/ˈuserfʌɪ /

To design an optimised digital experience using user insights and behavioural science.

To discuss how our in-depth user testing could help you

Contact Phil Randall (Founder)

Contact Us

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