Welcome to the Userfy Innovation Lab.

Innovate Faster: Ideate, Prototype, and Test at Speed

We collaborate with fast-paced businesses like yours to accelerate innovation and bring new product and feature ideas to life. Our experienced, agile team will help you rapidly identify opportunities, prototype, and test.

  • Embrace user-centred innovation
  • Achieve problem-solution fit quicker
  • Avoid time-consuming and costly mistakes
Userfy Innovation Lab - in conversation

We work with start-ups, SMEs and FTSE 100 businesses

Royal MailBNP ParibasTestTest

Welcome to the Userfy Innovation Lab

“Userfy has been helping digital teams deeply understand their users, define unmet or under-serviced needs and research, test, refine and optimise their digital ideas and experiences for many years. Having previously held product owner positions in the corporate world and then co-founded, built and sold a multi-million-pound digital and software business, I now leverage these experiences to lead the Userfy Innovation Lab.”

Phil Randall — Userfy Owner

Phil doing a cross arm pose
CXL Institute Certification in Digital Psychology and Persuasion

Certified in Digital Psychology and Persuasion

IDEO Trained in Design Thinking by IDEO Certification

Trained in Design Thinking by IDEO

Baymard Certified SaaS & eCommerce UX Pro

Baymard Certified SaaS & eCommerce UX Pro

A Flexible and Adaptable Process

Access the tools and mindset to drive continuous innovation.

Inspiration and Engagement:

  • Prepare to be inspired and engaged.
  • Our approach sparks creativity, encourages innovative thinking, and fuels the passion for transformative ideas.
Inspiration and Engagement


  • Your customers' needs are at the heart of everything we do.
  • We gain profound insights into their desires and pain points through in-depth user research and testing.

Rapid Innovation:

  • Time is of the essence when it comes to innovation. We operate with agility and speed, enabling you to quickly bring your ideas to life.
  • We embrace a rapid prototyping and testing approach, allowing for iterative improvements and accelerated time-to-market.
Rapid Innovation

Transparent and Collaborative:

  • We believe in open communication and collaboration throughout the innovation journey.
  • You'll have complete visibility into the process, from idea generation to prototyping and testing.
Transparent and Collaborative Process

"We are passionate about helping businesses like yours unlock their innovation potential. We invite you to embark on a journey of creativity, collaboration, and growth with us. Let's push the boundaries of what's possible and shape the future."


Understand Your Users

At Userfy, we believe that innovation starts with empathy.

We'll guide you in putting yourself in the shoes of your users, gaining deep insights into their thoughts, feelings, and needs.

By truly understanding your users, you'll uncover their pain points and aspirations, paving the way for user-centric product decisions.

Innovation based on empathy ensures that your solutions resonate with your target audience profoundly.


Uncover the Real Problem

We'll empower you to go beyond surface-level challenges and dive deep into the core problems your users face.

We'll help you define the problem accurately, leaving no room for ambiguity.

By identifying the real problem, you can focus on developing solutions that address the root cause and deliver meaningful value to your users.


Foster Creativity and Innovation

Creativity is the fuel that drives innovation.

Our approach nurtures a collaborative environment where ideas can flow freely.

We'll unlock your team's creative potential through brainstorming sessions and ideation workshops and generate a wide range of innovative concepts.

We'll push the boundaries, challenge assumptions, and explore new possibilities to fuel your success.


Bring Ideas to Life

Transforming ideas into tangible prototypes is a pivotal step in the innovation process.

We'll help you create interactive and engaging prototypes that give life to your concepts.

Rapid prototyping lets you visualise your ideas, gather feedback, and iterate on your designs.

Prototypes provide a tangible representation of your product vision, enabling you to refine and improve it before investing significant resources.


Learn from Real Users

Testing is the bridge between concept and reality.

We'll conduct expert-led, in-depth user testing sessions to gather feedback and insights from real users.

By observing how users respond to your proposition and interact with your prototype, you'll learn about value, usability, functionality, and user experience.

Testing allows you to validate assumptions, uncover potential issues, and make data-driven decisions to further enhance your product.

"Let's transform your approach and create user-centred solutions that drive customer satisfaction and growth. Our innovation team at Userfy is passionate about helping you unlock your users' true needs and aspirations. Let's embark on a journey together and create products that make a real difference in people's lives!"

Your Questions Answered

Is the Userfy process flexible?

Yes, definitely. Depending on the stage you are already at, and what you need, we will mix and match our capabilities to best suit you.

How long does it take?

The most focussed, intense sprint from problem statement to tested prototype will likely take 2 weeks, but a more complex project can run over a few months.

How much of my or my team's time is needed?

This is very much down to you. We can work hand-in-hand with you throughout the process and workshop key steps, or you can brief us and let us get on; we’ll be in touch as and when needed.

Can this be a remote process?

Our starting point is that this entire service is delivered remotely.

How much does it cost?

We do not have a set price as this depends on the team needed to work on your project and your specific needs. Sometimes we will be asked to design a simple new feature for an existing product, and other times, a full web app from scratch.

Have an idea in mind?

Feel free to get in touch for a completely no-obligation discussion about how we might be able to help.

Userfy (verb)

/ˈuserfʌɪ /

To design an optimised digital experience using user insights and behavioural science.

To discuss how our in-depth user testing could help you

Contact Phil Randall (Founder)

Contact Us

© 2023 Userfy Ltd. Registered in England & Wales 10354203 Orchard House, Nottingham, NG12 4AG