Moderated user research and testing
We generate actionable insights to inform your design decisions by talking with target users and testing wireframes, prototypes and live solutions with real potential users.
- Sessions from 15 min to 1 hour
- Vastly experienced user researchers
- Wide-ranging, detailed and nuanced findings.
Plan the Research
From our first meeting, we will start to understand you, your needs and your sector. Then we will take the time to produce a bespoke research plan and discussion guide carefully designed to deliver deep and rich findings.
Based on your existing knowledge, data or personas, we will work with you to define your target users' characteristics, attitudes, beliefs and prior experiences. We will carefully recruit your participants to reflect the criteria agreed upon.
Run the Research
We will invite your participants to an individual, one-to-one video call of about 1 hour. After an initial discussion to explore their relevant wants, needs and experiences, we will carefully brief real-world scenarios to simulate actual life as closely as possible. As participants undertake specific tasks, we will look, listen, probe and learn whilst recording the video, audio and screen capture.
Undertake the Analysis
Immediately after each session, we will upload the full video for you to watch as and when convenient. We will then set about re-watching and analysing the footage, rewinding, pausing and watching again to establish what is working well, what isn’t and to understand why this is the case.
Produce Your Report
Your report will explain our findings and recommendations detailing where and how to make design improvements that will optimise your user experience. Examples can include how to communicate the proposition better, where to address any questions and doubts that users have and how to remove any confusion, frustration or weakness from your journey.
All our moderated packages include:
One-to-one research with 6 participants
Understanding your requirements
Planning the research and writing the discussion guide
Recruiting and scheduling participants
Running the research sessions
The incentives paid to participants
Reviewing and analysing the session videos
Producing the findings report
A follow-up call to answer any questions
15 min. per participant
Ideal for testing landing pages and propositions
A quarter of an hour for each interview
30 min. per participant
Ideal for testing simple journeys and/ or tasks
Half an hour for each interview
45 min. per participant
Ideal for testing longer journeys or multiple tasks
Three-quarters of an hour for each interview
60 min. per participant
Ideal for testing the full UX of complex journeys
A full hour for each interview
On which devices can I test?
You can test your design on computers, tablets and mobiles.
At what stage can I test?
You can user test initial ideas, early designs, a prototype or live solution.
With how many users should I test?
Testing with just 5 to 6 users will usually identify all major issues at least once.