Learn what is working well, what isn’t and most importantly, why

Remove confusion and friction, optimise your user journeys and generate a higher return.

Explore user needs

What are their wants, needs and expectations?

How well are these being met?

What are their pain points?

Explore user needs

Test your value proposition

How well is your proposition communicated?

Do users understand your proposition?

What information is missing?

Test your value proposition

Diagnose usability issues

How well are users able to perform tasks?

Where do any confusion and friction arise?

How can the experience be improved?

Diagnose usability issues

Assess your experience

How does it feel to use your solution?

Is it a positive experience?

How does that reflect on your brand?

Assess your experience

Encourage user ideation

How would users improve your solution?

What features would users add?

What other ideas do users have?

Encourage user ideation

Our work increases

the key metrics you depend upon



Conversion Rates

Customer Acquisition

Online Sales








User Satisfaction

User Engagement

User Loyalty

Our services include moderated, in-depth, remote user testing, affordable, efficient unmoderated user testing and SaaSperience, a specialist service for gathering meaningful user feedback throughout the critical first month of their experience.

We'd be delighted to chat

Feel free to get in touch for a completely no-obligation discussion about how we might be able to help.

Userfy (verb)

/ˈuserfʌɪ /

To design an optimised digital experience using user insights and behavioural science.

To discuss how our in-depth user testing could help you

Contact Phil Randall (Founder)

Contact Us

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